Security breaches and fraud are not new in the telecom industry. As technology gets sophisticated, hackers and fraudsters too get smarter. They are on the constant lookout for vulnerabilities and are relentless in testing firewalls for cracks and weaknesses. Scammers and fraudsters attack, take their profits, and leave before they can be stopped.

The world of business messaging has come a long way. With positive customer experiences known to increase customer spending by up to 140%, organizations are looking to put customers at the centre of their communications strategy and build longer and stronger relationships. But to successfully do this, they need to move away from standard content and deliver push messages and targeted campaigns that are more aligned with customer expectations.